Animalistic Body

The social media work

Animalistic Body needed an Instagram presence that matched their clean, clinical-but-warm product line — not random product dumps. We built a Reels-first content system tied to ingredient education and mobile checkout.

The challenge

Posts were inconsistent, ingredient stories were buried, and the grid did not guide people to the mobile storefront where most buyers convert.

The strategy

A weekly content engine: education Reels (actives, routines), UGC-style application clips, and clear “shop the routine” CTAs mapped to best sellers.

What we did

• Built a 4-week content calendar around routines and actives
• Shot and edited Reels with on-screen captions for silent viewing
• Standardised grid framing so the feed reads as one brand, not random SKUs
• Routed bio + story highlights to mobile PDP paths

The outcome

Feed consistency improved, Reels became the main discovery surface, and Instagram started sending measurable sessions to the storefront instead of dead-end likes.

Stack & craft

• Instagram
• Meta Business Suite
• CapCut

Instagram grids