Performance Marketing (Google & Meta Ads)
Performance marketing is data-driven advertising on Google, Facebook and Instagram that is measured by leads, sales and return on ad spend — not impressions.
We design, run and continuously optimize ad campaigns whose only job is measurable business results. Every campaign is tracked to the lead and the rupee, so you always know what your ad spend produced.
We will review your current ads and tell you honestly what we would change.
Ads stack
- Meta Ads
- Google Ads
- YouTube Ads
- LinkedIn Ads
Who this is for
- Businesses that need a consistent flow of leads
- E-commerce and D2C brands that want to increase online sales
- Educational institutes and training companies filling admissions
- Real estate and service businesses with sales teams to feed
Problems it solves
- Ad spend produces clicks but no inquiries you can act on
- No tracking, so nobody knows which campaigns actually make money
- Cost per lead keeps rising while quality falls
- Previous agencies reported reach and impressions instead of revenue
What you get
- Campaign strategy, audience research and competitor analysis
- Ad creative and copy, tested in structured experiments
- Full tracking setup — conversion events, lead attribution
- Continuous optimization: budgets, bids, audiences, creatives
- A weekly report in plain language: spend, leads, cost per lead, revenue
How it works
- 01
Audit & strategy
We review your current ads, tracking and funnel, and define the target cost per lead before spending anything.
- 02
Tracking first
Conversion tracking is set up and verified so every rupee is attributable from day one.
- 03
Launch & test
Campaigns launch with structured creative and audience tests — small budgets until the data says scale.
- 04
Optimize & scale
Winners get budget, losers get cut. You see the numbers weekly.
Expected results
- Higher-quality leads at a lower cost per acquisition
- Measurable return on ad spend, reported weekly
- A predictable pipeline instead of referral luck
Pricing
Starts from
₹7,000 per month
plus your ad budget · scope finalized on the call
Entry price to get started — final scope and features are decided on the strategy call so you only pay for what you need.
Get an exact quotePerformance Marketing in our work
All related workNo Portfolio Projects
Related case studies for this service will appear here after they are published in the database.
Browse all workCommon questions
How long until ads produce results?
Most businesses see their first leads from paid campaigns within 7–14 days. Reaching a stable, optimized cost per lead usually takes one to two months of structured testing.
What is the minimum ad budget to start?
For small businesses we usually recommend ₹15,000–₹25,000 per month in ad spend. That is enough to test properly on Meta or Google and find what converts before scaling.
Google Ads or Meta Ads — which is better for lead generation?
Google Ads reaches people actively searching for your service, so intent is highest. Meta (Facebook and Instagram) reaches new audiences by interest and demographics, so volume is higher. Most businesses get the best results combining both: Google for high-intent capture, Meta for demand creation.
Do you guarantee a number of leads?
No ethical agency can guarantee exact numbers — platforms and markets change. What we do is design campaigns specifically for lead generation, track everything, and optimize weekly against a cost-per-lead target we agree on together.