Health & wellness2025Performance Marketing

Animalistic Body

Skincare acquisition measured in purchases, not likes

₹310
CPA

Purchase

62%
Rev from warm

Retargeting

2.4%
Purchase CVR

Site

adsmanager.facebook.com
Meta Ads dashboard — Animalistic Body purchase campaigns

Meta Ads Manager view — campaign delivery, spend and cost per result

The campaign

Animalistic Body needed Meta that protected margin while finding new buyers. We combined prospecting with strong retargeting and PDP-matched creatives.

The challenge

Broad campaigns drove cheap AddToCarts that never purchased. Creative did not match the honest, clinical brand voice on site.

The strategy

Match ad creative to PDP language. Separate cold acquisition from cart abandoners. Optimise to Purchase with CAPI, review cohort LTV monthly.

What we did

  • CAPI Purchase + ATC events verified
  • Creative mirrored PDP claims (no hype)
  • Retargeting stack: view / ATC / initiate checkout
  • Weekly cohort report: new vs returning buyers

The outcome

Purchase CPA landed inside target and retargeting carried a healthy share of revenue without overspending cold traffic.

Stack & craft

  • Meta Ads
  • Conversions API
  • Shopify

Gallery

website
Animalistic Body Meta Ads dashboard

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