Avara Home

The campaign

Avara Home sells design-led kitchens and appliances. We ran Meta campaigns focused on qualified inquiries and catalogue engagement, not cheap traffic.

The challenge

Broad interest targeting burned budget on browsers who never inquired. Landing pages were product-heavy without a clear lead path.

The strategy

Lead forms + website conversion campaigns with lookalikes from past buyers, creative that shows installation context, and weekly lead quality review with sales.

What we did

• Built Lead + Purchase hybrid structure
• Creative: room context, before/after install, USP callouts
• Lookalike audiences from CRM buyers
• Synced lead quality feedback into exclusions

The outcome

Cost per qualified lead dropped and sales reported higher show-up rates on Meta leads. Dashboard stayed focused on spend, CPL, and pipeline — not impressions.

Stack & craft

• Meta Ads
• Google Sheets reporting
• CRM

Gallery

website