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@animalisticbody
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Animalistic Body
Honest skincare content that turns scrollers into store visits
+182%Profile visits / mo
See Instagram workMy Perfect Wear
Graphic tees that scale with creative testing, not guesswork
- $14.2
- CPA
- 47
- Creatives tested
- 1.9%
- ATC rate
Purchase
Quarter
TOF traffic
adsmanager.facebook.com
Meta Ads Manager view — campaign delivery, spend and cost per result
The campaign
My Perfect Wear needed Meta to move heavyweight tees profitably. We ran catalog + creative testing loops with clear kill rules and weekly MER checks.
The challenge
Spend scaled before creatives were proven. Fatigue hit fast and ROAS collapsed whenever budgets jumped.
The strategy
Creative-first testing: 3–5 new hooks weekly, catalog for warm traffic, and hard CPA ceilings before scale.
What we did
- Weekly creative sprint (hooks, UGC, static)
- Advantage catalog for engagers
- Kill rules at 1.5x target CPA
- MER dashboard shared every Monday
The outcome
Scaling became predictable. Winning creatives carried the account; losers were cut before they drained budget.
Stack & craft
- Meta Ads
- Shopify
- Conversions API
Gallery
website
Want results like this for your business?
This project started with a strategy call about goals and numbers — no commitment, no jargon. Yours can start the same way.
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