Instagram
@animalisticbody
InstagramHealth & wellness
Animalistic Body
Honest skincare content that turns scrollers into store visits
+182%Profile visits / mo
See Instagram workSeryinity
Silk loungewear content with quiet-luxury restraint
- 8.7k
- Avg Reel views
- 6.3%
- Eng. rate
- 2.4x
- Profile growth
Fabric series
Launch posts
60 days
Click the phone to open Instagram · @seryinity
The social media work
For Seryinity's debut collection, Instagram had to feel as elevated as the silk. We designed a soft, light-led content system for launch and ongoing brand building.
The challenge
Pre-launch, there was no visual system — moodboards existed offline but the feed risked looking like stock lifestyle collage.
The strategy
A restrained palette, fabric-first photography, and slow Reels that emphasise drape and touch — with Stories reserved for waitlist and drop reminders.
What we did
- Art-directed fabric and drape stills
- Produced slow-motion silk Reels
- Built waitlist Story sequences
- Locked a 3-tone colour system for all covers
The outcome
Launch week felt cohesive and premium. Waitlist engagement was strong, and the feed now anchors the brand's quiet-luxury positioning.
Stack & craft
- Lightroom
Instagram grids
Want results like this for your business?
This project started with a strategy call about goals and numbers — no commitment, no jargon. Yours can start the same way.
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