Public Myth

The social media work

Public Myth needed Instagram to look like a fashion house, not a catalogue dump. We built an editorial grid with drop teasers, lookbook Reels, and story sequences timed to restocks.

The challenge

Product photography existed, but the feed had no rhythm — launches disappeared into the algorithm without story arcs.

The strategy

Treat each drop as a mini campaign: teaser → lookbook Reel → fit details → restock reminder, with a fixed visual language.

What we did

• Defined a 3-column editorial grid system
• Produced lookbook Reels and quiet-luxury stills
• Ran Story countdown sequences for drops
• Aligned captions with PDP language for paid retargeting later

The outcome

Drops now land with anticipation instead of silence. The feed reads as one brand world, and Instagram became a reliable warm-up channel before paid spend.

Stack & craft

• Instagram
• Lightroom
• CapCut

Instagram grids